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Start with the offer
Describe what you sell and who it is for. Shopbuilder turns the conversation into a structured commerce plan.
Commerce, from first thought to live shop
Make the shop.
Keep the vision.
Shopbuilder turns one clear brief into the storefront, merchant tools, and production path your business needs.
No card required for your first draft
Live workspace
Draft private
Conversation / 01
What are you making, and who needs it?
Refillable botanical skincare for sensitive skin, made locally with transparent ingredients.
Generate storefront
Offer defined
Brand direction
Buying journey
Preview / Storefrontkinfolk.skin
Kinfolk Skin
ShopRoutineBag (0)
Quiet care / clear ingredients
Nothing extra. Everything considered.
A three-step routine made in Melbourne for skin that prefers less.
Build your routine
Generated live
08Specialist agents, one coordinated build
02Storefront and admin built together
01Approval path from draft to production
A shorter distance to real
Less machinery.
More making.
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See the whole shop
Your storefront and merchant admin appear together, so every design decision stays connected to the operation.
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Own the production path
Review the work, connect your accounts, and publish through a tested release path you control.
Built around judgment
“A tool should make the important thing feel obvious.”
That principle shapes every screen: one question at a time, the work always visible, and control returned to the owner before anything goes live.
Launch readinessReady for review
Strategy
Offer and audience resolved
Brand
Language and direction approved
Commerce
Buying journey tested
Quality
Desktop and mobile checks passed
Owner approval
Nothing publishes until you say it is ready.
Approve release
Simple subscription
One plan.
The whole shop.
No feature maze and no per-agent meter. Start with the complete studio, make the store, and decide when it is ready to publish.
Studio
Everything needed to build and launch.
$49USD / month
Unlimited store drafts
Storefront + merchant admin
Eight specialist build agents
Live conversational refinement
Production readiness checks
GitHub and Stripe connections
First draft free · cancel anytime
Begin with the important part